How much does a WordPress website cost?

… Confusing isn’t it?

 

As Far As Websites Go, You Really Do Get What You Pay For

What you see in your browser is simply not the whole story. What’s under the hood — the bit you can’t see accounts for around two-thirds of what you are paying for.

Yes, the design, layout, and how you lead users through the site is very important. A visually pleasing site which reflects your company branding will no doubt be an effective brand reinforcer for your business and will make it easier for visitors to use your site. This aspect of the process requires a substantial amount of time, but to create a really good site, there is so much more which needs time and attention — things you may not even have thought about, or even have known to think about. We’re talking about the hidden stuff, like site planning and the site’s overall functionality. We’ve outlined these areas below.

General Admin and Organization

As web designers and developers, we need to understand what you are trying to sell or get across with your website, we need to know who it is mainly aimed at, aka, your target market, and how you want to be perceived as a business, this is also known generally as ‘your branding’. We need to know these things so we can take the information you give us and create a site which leads potential customers and clients through the content in a clear, logical way ultimately culminating in them contacting you or doing something else you want them to do. Often people are too close to their own business and cannot see the best way to present this information to others who know nothing about it. To create a good site structure takes communication, planning and lots of forward-thinking. As the project progresses, regular developer-client communication is vital.

Images

The time required to source or take good quality, relevant images, is often underestimated. Even if you supply your own images they usually require some Photoshop work to make them look their best, at the very least it’s a good idea to have around three size variations on your site, this helps to keep things visually consistent and tidy, but this means proportionally cropping and sizing every image … poor images are a big no-no, they can make your site look slapdash, cheap and unprofessional. Once the finding, brightening, cropping and sizing has been done they need to be optimized for the web to ensure they are as efficient a file size as possible and more conducive to faster site loading times.

Copy

Writing or editing text content is another time consuming, but, very necessary task. Clear copy should help your users, understand what you are offering or can do for them, who you are, and why they should trust or use you, whilst leading them to either get in touch or take the next step towards a purchase. As well as creating engaging, informative copy it also needs to be SEO friendly and geared to helping the ‘right’ people to find your site when searching. Crisp, well-written content makes an impression, badly written, sloppy copy does too. Consider what impression you want to make.

Setting up and Securing Your Site

Dependent on how they work, some developers like us set up a ‘development site’ on a staging server so you can watch and feedback on the progress of your site. Once the site is approved, it needs to be migrated to the live hosting server and linked to the domain name you want to use.  We use virtual private servers, CDNs, and also implement precautions to help combat site brute force attacks, hacks and other breaches.

Communication functionality

Creating contact, subscription or order forms, integrating Email lists, setting up transactional emails, adding social buttons and links or setting Instagram or Twitter feeds, etc. setting up anti-spam so you are not bombarded with junk mail through your website.

Analytics

Setting up site analytics and tracking so you can see how the site is performing, which pages are the most popular and how any real-world advertising and marketing has impacted on-site visits.

Security and Updates

Sure, we could build a decent five page site for under £750, but there won’t be much going on in the background, it won’t do you any favors, and we never feel good about selling a site we know won’t do a good job.

 

So back to the original question, how much does a WordPress website cost? … well that’s largely up to you

  • How many pages do you think you will need?
  • Do you need an e-commerce or directory type site which require special customisation?
  • How good do you want it visually?
  • Do you want to make thins quick and easy for your users and create a good user experience?
  • Do you have good images and textual content ready to go, and a fair idea of what you what or don’t want?
  • How concerned are you about site load times?
  • How effective do you want the site to be as far as doing what you need?
  • How visible do you want it to be on Google and other search results?
  • How quickly do you need the site designed and built?
  • And most importantly how much value does it add to your business?

There is a base price, a minimum amount of time required to set up a decent site .. if you are quoted anything under around £1500, then you will probably be missing some of the vital aspects which make an effective website.  So don’t fall for the super cheap prices, land beware of those who overcharge and underdeliver.

It is also worth noting that WordPress sites, like others, require ongoing maintenance and security updates. It’s worth making sure you are aware of the site maintenance and hosting costs. These vary widely.

Our advice is to reach out and communicate, find about more about the people you are entrusting your website development to, and most importantly get more than one quote and weigh up all the variants. Ask your web developer what is covered, be sensible, take into account the developers experience, skills, integrity, and past work, all of these things should factor in, you will have to interact and work with this person for a while.

When you get a price that seems too good to be true, it probably is.

Privacy Policy

UPDATED AUGUST 2018

EU GDPR

GDPR (European Union General Data Protection Regulations)
The GDPR is designed to help individuals control their personal data, or data which can be used to identify them directly, or indirectly.

Online identifiers include; name, user ID, location data, IP address, and cookies. The regulations also cover information specific to the physical, physiological, genetic, mental, economic, cultural or social identity of an individual.

Who does the GDPR apply to?
Data subjects, being all visitors and users of this website who are members of the European Union, who submit any personal data via KC Graphics Ltd who is the data processor and data controller.

Privacy Policy

This privacy policy sets out how we use and protect information that you give may provide when you use this website. KC Graphics Ltd is the company that collects any personal data submitted through kcgraphics.co.uk.

We are committed to ensuring that your privacy is protected. Should we ask you to provide personal information through which you can be identified, you can be assured that it will only be used in accordance with this privacy statement and to help us fulfill your project requirements.

From time to time we may update this policy and subsequently the details on this page. Please check this page periodically to ensure that you are happy with any changes. This policy is effective from 25th May, 2018.

What We Collect
Personal information is any data that can be used to identify or contact a single person. If you visit a website, your IP address will be saved through the use of Cookies (find out more about cookies below).

If you opted-in to our mailing list, you may receive occasional emails on important updates or service information. You have the right to opt-out or and have any personal details removed at any time, please email Karen Cooper: karen @ kcgraphics.co.uk

What We Do With The Information We Collect
The personal information we collect could include your name, business name, address details, email, telephone numbers, or information pertaining to design or website projects. You may also at times be asked to leave a message about your enquiry or project brief. This information is saved until the enquiry is dealt with and then archived. We retain your contact details and information in the emails you have sent, but you can request to have your personal details deleted at any time.

We DO NOT share, lease, or distribute this personal information with any other parties.

Data Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

  • Data is stored on a secure cloud-based server or on a secure, password-protected computer with limited user access.
  • Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.
  • We have procedures and security features in place to keep your data secure once we receive it, but nothing is 100% secure.
  • KC Graphics Ltd will NEVER pass on your personal data to third parties without first getting your explicit consent.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously opted-in to a mailing list or provided other information, you can find out what information we hold, and ask us to remove or not to use any of it, by writing to us, or emailing us at karen @ kcgraphics.co.uk

We will not sell, distribute, or lease your personal information to third parties unless we have your express permission, or are required by law to do so. We may use your personal information to send you relevant information about the services we offer or the information you need as part of the services we offer. You may request details of personal information which we hold about you under the Data Protection Act 1998. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Google Analytics

User and Event Data Retention
We use Google Analytics to find out what content works best for our users. User-level and event-level data associated with Google Analytics cookies is retained for 14 months and then automatically deleted.

IP Anonymization
We have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never written retained, or written to disk.

Analytics chart

Cookies

This site also uses Cookies, find out more or manage them here.